FRANCESCO BIASIA
A new idea of luxury: this sums up the philosophy of
Francesco Biasia, a bag and accessories company based in Veneto that today celebrates 30 years of activity. A perfect case study for the best of "Made in Italy" - research, and obsessive focus on studying the product, know-how, attention to current fashions and the ability to capture the tastes of many women with beautiful, versatile and accessible offerings. The Biasia story is one of talent, passion, managerial focus; from a small workshop in the beginning to today's big Italian brand known internationally. The first 30 years have been marked by twists, turns and continuous evolutions.
The 1970s - The beginning, the education, the experimentation; the craftsmanship phase, the first attempts in the world of leather goods.
The 1980s - The introduction of patterns, prints and studs sees a change in direction; fashion trends become the constant reference point for the Biasia collections; the need to send a clear, recognizable stylistic message becomes important. A punk influence makes for bags that are stronger, more spirited - excess is in.
The 1990s - Minimalism sets the rules; quality products stand out for their essentialness, there is understatement in shapes, sizes and proportions; less decorations and more rigor seems to be the theme of the Biasia collections. The brand's transformation means the company is ever more established on the market, it's capacity to adapt with agility to a fast-moving, changing world. Fantastic sales are not enough - at Biasia, excellence is the objective.
The 2000s - The company has come full circle. New designers bring their creativity to the table for what we can now define as the Biasia project: setting the trends with an autonomous, identifiable style of the highest quality. It borders on luxury but it's able to be enjoyed by a large majority. Bags, small leather goods and personalized accessories meant for the many moments of being a woman: to be used at the office, during free time or even for that special evening, with one eye on glamour and the other on practicality.
At Biasia, this is how we think and work. And this is the key to 30 years of success.